Web Development Options Explained

The purpose of this page is to give a description for many of the terms utilized in our service plans. Our goal here is provide a deeper insight on technical verbiage.
SSL Security Stamp

A certificate to digitally bind a cryptographic key to an organization's details. Sensitive information such as credit card numbers, usernames, and passwords become unreadable to unauthorized sources. A padlock is activated allowing a secure connection from web server to a browser. The padlock appears next to a site’s domain.


A complete copy of the site is saved on a server. This is essential in preventing loss data accidents and restoring broken sites.

Basic Theme

A Basic theme is a pre-existing template or layout. Basic is fully responsive, clean and minimal WordPress theme. It has distinct options in WordPress Customizer to change look of the theme - primary design color, background and header, page layout (left or right sidebar, full or centered content). Clean valid code, semantic markup, markup by, and full adaptation to mobile devices. Customers take on the responsibility of making changes in WordPress Customizer.

Basic Theme + Color Change

Same as Basic Theme. We take on the responsibility of making changes to the WordPress Customizer.

Premium Theme

By its most simple definition, a premium WordPress theme costs money. If it isn’t free, it is premium. A few benefits of having a premium theme are:

Quality: You can expect something more unique. If you want your blog to stand out from the crowd, a free theme will typically not cut the mustard. Why? Because a vast number of other blogs will already be using that same theme. Premium themes are far more likely to be designed with current web standards in mind.

Functionality: For those of us who are not technologically savvy, trying to make even minor amendments to free WordPress themes can be an absolute nightmare. An intermediate knowledge of PHP, CSS and HTML is usually required.

Security: The code written for premium themes are less likely to be malicious. This helps avoid security issues.

Updates: Premium themes are typically updated on a regular basis to keep up with new versions of WordPress. The same cannot be said of free themes.
Let’s say you install a free theme on your site, and spend a lot of time tweaking it to your liking. Then a newer version of WordPress comes out, which the theme is incompatible with. You have two options:
(1)Don’t upgrade WordPress. This can leave your site exposed to security breaches, and you will of course miss out on any new features.
(2)Start again with a brand-new theme. This of course will take a great deal of time.

Support: No free theme designer has an obligation to help you if you have problems with the implementation or customization of a theme. On the flip side, all premium theme designers offer some sort of support system.

Custom Theme

A custom WordPress theme has a unique design, layout, and set of features that are made specifically for your business needs. Since there are thousands of free and premium WordPress themes available, a custom WordPress theme helps your company / brand stand out. The benefit of getting a custom WordPress theme is that you’re not limited by the constraints of a pre-existing template or layout. You have full freedom to customize your website and get any specific functionality built within your theme.

Domain Registration & Hosting

A domain name refers to the named address or identification label for your location on the internet. The domain name allows others to access your website directly with an easy to remember address instead of using a numeric IP address. Registering a domain name secures a specific internet address. No one else can use the domain name on the internet. Website hosting provides a powerful server, constantly connected to the internet with several high-speed connections. The hosting company manages the server.

Dropkit Advertisement Inclusion

Slogan “Powered by Dropkit Technologies” is included on the site.


An extension added a site’s domain name.

Web Links

A piece of code leading to another destination. This can be internal or external.


The recording, reproducing, or broadcasting of moving visual images provided by the customer in a format compatible with their theme.

Pay Pal Standard

A single button to accept payments.

E-Commerce Starter

10 payment options or buttons.

E-Commerce Basic

15 payment options or buttons.

E-Commerce Pro

Payments options or button quantity quoted.


Forms allows a user to enter data that is sent to a server for processing. Forms can resemble paper or database forms because web users fill out the forms using checkboxes, radio buttons, or text fields.

Graphic Design & Photoshop

The usage of Adobe Illustrator and/or Adobe Photoshop to create or enhance artwork.

Added Functionality

Additions to selected packages such as more links, videos, or forms.

Extra Page

A single page added to a package.

Basic Color Correction or Cropping

Removing blemishes from artwork, re-toning, recoloring, or resizing artwork.

Photo Shadowing

Adding effects such as drop shadow to art work.


Personalized design, programming, and functionality.